Michele W. Weinstein
aka Michele Schuchman and Grandma Michele
Coach in Shifting Perceptions: Shifting The Perception Of Cancer, Relationships, PTSD-Trauma and Personal Challenges


Shifting Perceptions:


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Shifting the Perception of Cancer

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Personal Challenges

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Motivational Speaking

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About Michele

Enjoy this 28 minute video of Michele W Weinstein's Legacy to learn more about Michele's strong roots and inspirational transformation experiences. This video was produced in 2015. At the end of the video we talk about Michele's 5 year plan. Stage 4 cancer, diagnosed on August 21st 2018 from a full-body PET scan, has not changed that plan.

Michele W. Weinstein's wisdom was conceived from the awareness of shifting perceptions. The following is her success story of transformation.

At the age of 19, Michele opened her first business, a wig salon. When she was 21 she converted the wig salon to a successful men's hair cutting salon. She continued to dominate the wig market by using a unique strategy; Wig parties at churches, temples, homes and businesses. This early shift transitioned Michele from desperation to financial security and power.

At the age of 24 Michele's Men's hair salon closed over licensing issues. Michele created a new business name "Michele 71" in 1971. For two months that summer she gave haircuts in New York City offices. Meeting wealthy clients for her hair cutting services afforded her fun weekends with her son at the West Hampton Bath & Tennis Beach Country Club. In merely 2 months Michele had shifted the previous tragedy into a new perception, and profitable enterprise.

To build this enterprise Michele had to work 5 weekdays at Victors barber shop, Saturdays at another hair salon around the corner from her apartment and 1 evening a month as a waitress for nine months Michele then trained at Vidal Sassoon Hair Salon at night and worked weekly at Victor's hair salon during the day to get a barber's license. Vidal Sassoon's hair cutting patterns became Michele's hair cutting patterns. She continued to use and to teach those unique hair patterns to other hair stylists. Using this elite training and experience she was able to secure a $5000 Bank of America business loan to open her first hair salon in Manhattan. The new salon she named "Bobby's Mother's Place". It was the beginning of her New York City hair salon empire. Later, using her own capital, she opened 3 more locations in Manhattan. Michele Haircutters became an American success in a city that is known for both opportunity and extreme challenges.

In 1981, Michele attended the prestigious NY Restaurant School on 34th street in New York City, as well as the American Bartending School - all while personally overseeing her Michele Haircutters at 563 7th Avenue, NY.

In 1981, combining gains from the profitable sale of two of her salons with a family inheritance, Michele purchased three commercial properties in Callicoon, NY. Michele relocated her family in 1982 to her pastoral property in Damascus, Pennsylvania. She converted one of the properties in Callicoon to a large restaurant named The Wagon Wheel.

Between 1981 and 1982, Michele continued her culinary education through creative exchange. By trading haircuts for some of the city's top restauranteurs, Michele was able to observe their executive chefs operate successful gourmet upscale NYC Restaurants. Michele also travelled abroad, taking gourmet Italian, Spanish, French and Asian cooking classes in native countries. She then changed her restaurant's name from "The Wagon Wheel" to "Michele's Restaurant".

In 1985, Michele's Restaurant became even more profitable due to Michele's extended educational culinary classes in Mediterranean and Asian cuisine at Culinary Institute of America (CIA) located in New York. Michele's culinary education provided vital resources for the creation and manufacturing of her own signature sauce company: Michele's Continental Sauces. Six different fat-free and low-fat, all-natural, no-preservative gourmet frozen sauces were manufactured at one of her facilities in Callicoon.

In 1993, Michele won the Tiffany Crystal Award of the Eastern Dairy and Deli Association, a prestigious award for Best Product of the Year. Michele's Continental Sauces were sold wholesale and retail nationwide by mail order for food service and individual purchase. Her sauces were distributed by major food services in America's northeast, notably Maines Paper and Food Service, and Tri-Country Frozen Foods Distributors. These sauces could be found in the frozen food section of specialty gourmet shops, health food stores, and major food chains such as Shoprite, Kings and Wholefoods.

Michele's Continental Sauces were featured on the Food Network's David Rosengarten's Taste Test show. Articles appearing in magazines such as Self and Weight Watchers raved accolades mirroring the reviews of metropolitan publications across the east coast. Restaurant and food service publications featured articles about its growing popularity in the frozen food product industry.

Michele wrote and self-published two cookbooks. One featured the use of her sauces and the other shared her secret restaurant recipes. In addition to all these achievements, Michele and her husband devoted a lot of their time to launch the Callicoon Business Association, plus volunteering at the Callicoon Community Center. Michele also started a public relations co-op to help promote Callicoon businesses on local media. Due to her groundbreaking business efforts, Callicoon became known as the “Dining Capital” of Sullivan County and the upper Delaware River region.

In 2003, due to family illness, Michele and her husband closed Michele's Restaurant and Michele's Continental Sauces after 21 successful years. Over the following 7 years they sold all three properties for a substantial profit. They retired and moved to the active adult community of Pebble Creek, AZ. In 2007 Michele when faced with the near fatal loss of her son, she prayed to God to save his life. His life was spared, and in exchange she promised service to God for the rest of her life.

Michele joined Toastmasters to improve her communication skills for public speaking engagements. With these improved skills she began hosting profitable gourmet cooking classes from 2005 to 2008 at her home in Pebble Creek. Michele continued her community volunteer and charity work with local nonprofit organizations.

To raise money for the Alzheimer's Association, Michele entered the Miss Senior Arizona Pageant in 2009. Later that year she relocated back to her home in northeast Pennsylvania and took the position as the manager of the Club House restaurant at the Villa Roma Resort & Golf Course in Callicoon, New York.

Again, using her own capital, in 2009 Michele created a non-profit corporation named All About My Time Now to support female soldiers returning from Afghanistan and Iraq. Her organization provided a retreat and healing sanctuary at a holistic two week stay at her pastoral home in Damascus. While no longer offering retreat lodging, All About My Time Now has a continuing vision, and those efforts carry on.

Between 2010 and 2011, Michele attended courses at the Omega Institute and became certified in Energy Medicine Healing and Past Life Regression Therapy. Providing yet another new shift, Michele reinvented herself accordingly from the wisdom she gained in the training. Michele won third runner up, second runner up, and first runner up in the in the MS Senior PA Pageants for 2010, 2011, and 2012.

She has authored 2 fictional books. Grandma Michele: Story Teller in 2010, and Conception to Birth in 2015 (Available on Amazon.com. Get your copy here.). These books offer a poetic take through self-reflection on healing and our behavioral challenges.

In 2016, Michele was diagnosed with two cancerous tumors in her left breast. Michele had left breast surgery and 19 lymph nodes removed, May 16, 2017. Michele had a second emergency surgery due to an infection from the extender that was inserted into her breast for reconstruction on June 8, 2017. Michele’s surgeon prescribed radiation and chemo treatments to follow. She had only 7 weeks, 5 days a week of radiation treatment.

On October 31, 2017, Michele had the completion of the reconstruction surgery of the left breast and the lift on the right breast to match. Michele had a minor operation to construct the nipple on the left breast 3 days before the end of the year.

On January 16, 2018, Michele had emergency surgery to remove all of the hardware from the reconstruction on the left breast due to an infection. What was left appeared to be a unicorn.

Michele - arms crossed
Photo credit: Photographer Brian Cattelle - April 1, 2018.


Michele was able to shift this traumatic experience into a new and meaningful reality.

Due to another infection, Michele was retested on August 21 st, 2018 with a full body PET scan to observe the cancer status. The diagnosis was a metastasized cancer and it spread to the rib cage, vertebrae, and femur.

August 28, 2018, Michele was told by her radiologist what she could do with medication to slow down the speed of the spread of the cancer. Michele still wouldn’t accept anger, discomfort, or pain. Despite the diagnosis, this shift allowed her to live with happiness, joy and a renewed appreciation for family, friends, and life.


View Michele and her experiences on her YouTube channel as she shifts her perception from uncomfortable to comfortable: https://www.youtube.com/user/grandmamichele1117/featured



In 2013, Michele was in a full page feature article by The River Reporter (www.riverreporter.com): What To Make Of Grandma Michele - Spreading The Power Of Happines.

What To Make Of Grandma Michele - Spreading The Power Of Happiness

Read Full Feature Article  HERE



On 4/11/2019, again, Michele was in a full page feature article by The River Reporter (www.riverreporter.com): Welcome to Michele Weinstein's 'alternative reality show'.

Welcome to Michele Weinstein's 'alternative reality show'

Read Full Feature Article On The River Reporter Website



If you are interested in Michele's services, please feel free to contact her by email at michelewweinstein@gmail.com

Contact Michele

Please feel free to contact Michele by email at michelewweinstein@gmail.com